Don’t Be Shy; Brisket Loves a Heavy Coat! Born in Texas. Built for Smoke. “I’ve never had so many people ask what I used on my brisket. This stuff speaks for itself.”– Norman Frank “This isn’t grocery store seasoning. This is serious smoke flavor.”– Jennifer Smyth “The bark this rub builds is unreal. Deep, peppery, and exactly what brisket should taste like.”– John Brandon
